Feb
22
YouTube tries to fix its pedophile-related ad debacle as more brands flee the platform
Posted in: Uncategorized
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers and agencies, and sending a memo to Madison Avenue to let advertisers know it’s working on a fix.
The problem: Pedophiles are viewing videos of children, leave disturbing comments and then share links to even worse content in the comments section. On Thursday, AT&T became the latest brand to say it was taking a break from YouTube after learning of the child exploitation.
“Until Google can protect our brand from offensive content of any kind, we are removing all advertising from YouTube,” AT&T said in an emailed statement.
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