Mar
23
YouTube Tries Bigger Home-Page Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — YouTube blew out one aspect of its money-making plan last week: way bigger home-page ads. On March 20, YouTube gave Lionsgate both the a giant masthead ad across the top and the standard box unit on the right for a new unit it's calling a "cross talk" ad. It promotes the studio's upcoming horror film, "The Haunting in Connecticut," which opens March 27.
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