YouTube to Promote Vice, Maker Studios With World Cup Ads


YouTube is kicking up its latest marketing push to the world’s stage.

Two months after debuting its first TV spots promoting YouTube creators, the Google-owned video service will air ads during every World Cup match, starting with Thursday’s opener. The World Cup ads will kick off the campaign’s second wave and promote channels for Vice News and Maker Studios’ Epic Rap Battles of History.

The World Cup spots touting Epic Rap Battles will hit first and air to audiences in New York, Chicago and San Francisco. The ones promoting Vice News will follow in the coming weeks, a YouTube spokesperson said.

Continue reading at AdAge.com

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