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Media, Online
Youtube

When it comes to cyberbullying, the internet has created a new kind of crowd: unbridled, unsupervised and unaccountable virtual presences with no limitations. 95% of cyberbullying cases go unreported and It has been an escalating reason for suicide amongst today’s internet-addicted teenagers. With YouTube’s TimeOut, we offer a defense mechanism to bullied users, by giving a real-time virtual ‘punishment’ to cyber predators. By reporting an objectionable comment, Youtube will use the one thing everyone hates to make a statement: Pre-roll ads. The offenders will be given a timeout, by preventing them from skipping ads for a limited amount of time, pushing them to reconsider their behavior and providing a sense of accountability for young internet users.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Hellen Stephany
Copywriters:Imen Soltani, Vasundhara Sharma