YouTube Puts on a Brand-Friendly Face Again With New Shows From Kevin Hart and Other Stars
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After a spring of bad PR and advertiser boycotts over offensive video on its platform, Google’s YouTube emphasized the safest content it had to offer at a presentation to ad buyers Thursday evening.
It paraded a stream of celebrity talent including James Corden, Kevin Hart and Katy Perry, who will appear in unscripted original series on YouTube. It also promoted a singing competition with Ryan Seacrest. And it pointedly identified the exclsuive sponsor of the Seacrest show as Johnson & Johnson, one of many major marketers that halted spending with YouTube in March after press reports showed it was pairing ads with terrorist propaganda and other objectionable content.
“In addition to a major investment in Google Preferred,” said Robert Kyncl, chief business officer at YouTube, “Johnson & Johnson Consumer Brands has signed on as the exclusive sponsor of one of these new shows, a talent competition produced by Ryan Seacrest called ‘Best.Cover.Ever.'”
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