YouTube Previews ‘Brandcast’ Upfront in Chicago, Focuses on Youth, TrueView Format
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YouTube’s upfront is nearly two months away, but the video service is giving advertisers a sneak peek at what’s to come at events in Chicago and Los Angeles.
More than 200 people were in attendance as YouTube previewed its “Brandcast” event on Monday evening at the Museum of Contemporary Art in Chicago, where the company said they’re not going after TV’s audience so much as doubling down on YouTube’s core 18-34 demo.
Last year, YouTube brought in the likes of Jay-Z, Julia Stiles, Flo Rida and Virginia Madsen to lend some glitz to its funded “Original Channels,” like WIGS and Nerdist Channel. In its Chicago preview of this year’s Brandcast, YouTube focused on things that are already working, like Phil DeFranco’s SourceFed, Marquese Scott, a Dubstep dancer who won more than 5 million views in a week, and the band Karmin as an example of the power of music on the service.
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