Jun
30
YouTube Net AwesomenessTV Steals TV Spend for Royal Caribbean Series
Posted in: Uncategorized
At least one YouTube network has stolen advertising money from TV.
Royal Caribbean has pulled funds from its TV budget to sponsor two new series from teen-centric YouTube network AwesomenessTV.
“We did take money from our TV budget to do this,” said Carol Schuster, senior VP-marketing worldwide at Royal Caribbean. She declined to say how much the brand is spending on the idea, but called it “a sizable investment.”
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