Hasta La Creative!

YouTube is bringing back its YouTube Music Awards for a second go. But unlike last year’s event, the sophomore outing won’t be a live awards show. It won’t be an awards show at all.

Instead of putting on an elaborate show wrangling diverse performers in a big space on Manhattan’s East River — last year’s model — this time, on an unspecified day in March, YouTube will stream a bunch of music videos that YouTube viewers will be able to help create in some way. Vice — which last week announced an upcoming digital music site with Live Nation — will be producing the content, and Kia has signed on to return as the event’s sponsor.

A representative from YouTube’s external PR agency confirmed that there will be no live event and that more details of YouTube’s plans will be made available in January.

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