Nov 21

YouTube Masthead Ads on TV Screens Exit Beta-Test

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All advertisers can now opt to purchase the YouTube Masthead for TV ad option on a CPM (cost per thousand impressions) basis. The Google-owned video site began beta-testing the offering in September, saying at the time that daily watch time via television screens had surpassed 250 million hours. YouTube product manager Anish Kattukaran said in…

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