Jul
25
YouTube Masthead Ads Are Now Available to All Brands on a CPM Basis
Posted in: UncategorizedMore advertisers just got access to some prime real estate on YouTube. The Google-owned video site began beta-testing the option of buying ads on its masthead on a CPM (cost per thousand impressions) basis, as well as using its targeting solutions to determine which users see those ads, in February. YouTube ended the beta-test this…
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