Apr
02
YouTube Introduced TrueView for Reach Ads
Posted in: UncategorizedYouTube Monday announced that brands can now buy its TrueView ads and optimize them for reach. Product managers for video ads Ali Miller and Khushbu Rathi revealed in a blog post that 87 percent of YouTube’s six-second Bumper ads drove “significant lifts” in ad recall, averaging 20 percent across all campaigns. They added that the…
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