You’re Going to See an Ad for a Floor Mat Manufacturer During The Super Bowl


Among the beer, car and cereal ads during this year’s Super Bowl, you’re also going to see a spot for … a floor mat.

Automotive floor mat manufacturer WeatherTech said Friday that it had bought 30 seconds of time for a national commercial on Fox during the Super Bowl on Feb. 2.

The ad, a new spot called “You Can’t Do That,” is scheduled to run in the second quarter of the game and is being handled by Schaumburg, Ill.-based Pinnacle Advertising and Marketing, according to the company.

Continue reading at AdAge.com

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