Your Toothbrush Data Will Get You a Deal at the Dentist (Depending)
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Alex Frommeyer still believes the toothbrush can be a data machine. Two years after launching his mobile-app-synced Beam Brush, the founder and CEO of Beam Technologies is ready to connect the product’s users to a U.S.-wide network of dentists. It will award dental-care discounts based on points patients generate by using their smart teeth scrubbers in conjunction with a new membership program. Think of it as a loyalty card for the internet of thngs.
The StarCard, a digital member card that sits inside the Beam app, is set to launch today. Program users will pay $99 for a year’s worth of discounts for any family member from providers who are part of the Careington network, which includes around 95,000 dentists in 47 states, according to Mr. Frommeyer. A Beam Brush is included in the deal. Members might get 60% off a cleaning or 40% off a root canal when they rack up stars by brushing and interacting with the app.
“We’re actively working on more relationships with dental carriers, and that will remain a large part of our company in how we partner and distribute our product,” said Mr. Frommeyer, who likened the StarCard offering to Progressive’s auto insurance discount rewards program, Snapshot, which uses a small device installed under car steering wheels to gauge driving habits.
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