Hasta La Creative!

Look, agencies, I get it. Data rules. It rules your clients’ decisions and strategies. Though you stack so much stock in data, however, you only have access to 1/5 of the good stuff. As much as 80% of the data out there is unstructured, which means it’s meaningless to you. Even if you have the most sophisticated AI or learning system, its effectiveness — and your agency’s success and competitive advantage — relies on you capturing as much good data as you can.

In this next computing era, you must snag a top artificial intelligence (AI)/cognitive developer and pair her with a data scientist so that they can layer cognitive computing on top of your learning system and mine more good data.

Here’s why.

Continue reading at AdAge.com