Your Music: Vocalcoaching Website
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The Your Music School is a school for vocal education in Hamburg. To generate more applicants for the school‘s vocal coaching courses we developed a new website. But what is so special about it? The website can be
navigated without a mouse but by using one‘s own voice. The eight menu items on the navigation are arranged on a scale. By singing the appropriate notes one can directly hit the desired menu item. The result: the users
can inform themselves about the school in a playfully way. The resulting fun led to an increase in notifications by almost 30 percent.
Advertising Agency: Red Rabbit, Hamburg, Germany
Creative Director: Andreas Geyer
Art Director: Alexander Kumfert
Technical Director: Daniel Vuljanic
Photographer: Christopher Koch
Account Manager: Christian Neumann-Semerow
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