Your Monday Wake-Up Call: WPP Reveals the Price of a Cyberattack


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: President Donald Trump lashed out repeatedly at the NFL. And he urged people to boycott the league if it doesn’t fire or suspend players who refuse to stand during the national anthem as they protest racial injustice. Trump said on Twitter that NFL “attendance and ratings are WAY DOWN. Boring games yes, but many stay away because they love our country.” Age’s Anthony Crupi has the hard facts on ratings, adding: “As is generally the case when the former ‘Celebrity Apprentice’ host wades into the Nielsen data, misinformation is soon to follow.”

Acting fast, the NFL resurrected an ad it first broadcast during this year’s Super Bowl — about football’s power to bring different people together — to air during NBC’s “Sunday Night Football,” as Ad Age’s Jeanine Poggi reports. “… we may have our differences, but recognize there’s more that unites us,” Forest Whitaker says in a voiceover, while the screen plays the image of a black player helping a white opponent to his feet. It’s a powerful spot. Can football be a unifying force in the divisive political climate right now? And if not sports, then what?

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