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A new ad play from Amazon

The rise of Netflix and other ad-free video offerings means there are fewer places for brands to put advertising. But Amazon seems ready to make an interesting move: It’s at work on a “free, ad-supported complement to its Prime streaming video service,” Ad Age’s Garett Sloane reports, citing people familiar with the company’s plans. What would Amazon have to gain, besides ad dollars? For one, Sloane writes, “a free version could be the promotion that Amazon needs to hook more Prime subscribers,” who pay $99 annually to get free package delivery and access to free video content, including original shows like “Transparent.” Plus, it would give consumers something they generally want more of: choice.

Moolah

Continue reading at AdAge.com