Your Ketchup Is Sending You A Facebook Message
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Heinz Yellow Mustard wants to Facebook Message you.
The Heinz brand is one of Universal McCann’s clients experimenting with a new platform built with messaging apps such as Facebook Messenger and Twitter’s direct messaging in mind. The goal is to understand the nuances of communicating with consumers in the channels that are gaining in popularity before critical mass forces them to.
“We all got kind of punished by Facebook,” suggested Natalie Monbiot, senior VP-managing partner of digital investment at Universal McCann, where she helps determine which emerging technologies and communication channels brands should invest in. She said some brands and agencies dove into Facebook communication “without having to earn that spot in someone’s feed.”
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