Your Friday Wake-Up Call: Facebook Confronts Big Issues. And General Mills Brings Back a Classic


Just briefly:

Ad fraud: When marketers lose dollars to ad fraud, Google is going to give them bigger refunds, Ad Age’s George Slefo reports.

Lookalike: Buzzfeed has a Twitter morning show that starts Monday. Ad Age’s Jeanine Poggi says “it will all look a whole lot like TV, including the ads.”

Continue reading at AdAge.com

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