Your Friday Wake-Up Call: Bad News for BuzzFeed. Plus, the Trouble With Brand USA
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. We’ve got a little news ourselves: You can now get an audio version of this briefing on your Alexa device. Click here, or search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today: For digital media companies, the past 24 hours felt like a terrible, horrible, no good, very bad day. Mashable will reportedly get bought by Ziff Davis for $50 million, The Wall Street Journal says. But that’s a “fire sale price,” as Variety calls it, because it’s just 20 percent of the company’s onetime valuation. (There’s been no official word yet on a deal.)
Meanwhile, BuzzFeed is set to miss its revenue target of around $350 million this year by about 15 to 20 percent, The Journal says. And the report says its chances of going public next year now look “remote.”
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