Your Favorite Childhood Cereal is Coming to Taco Bell
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
When you think of Taco Bell you should think of fast casual Mexican, right? Wrong. Straying from its traditional fare, the latest spot for the food chain introduces Cap’n Cruch delights — a limited edition dessert with crunchberry topping on the outside and icing on the inside. And if you’re thirsty, you can wash it down with a Coca Cola Zero. The 15-second spot urges viewers to “try the new, taste the familiar.”
Sure, you may not be strong enough to carry the Iron Throne, but HBO has a solution. You can now “own the throne” and return to your binge-watching habits by purchasing all four seasons of “Game of Thrones” on Blu-ray or DVD. Meanwhile, Colonel Sanders would like you to forget about filling up your gas tank and instead opt for filling up your stomach with KFC’s $5 Fill Up. The ad “Phillip,” which features the new chicken tender special set to a catchy tune by Mr. Sanders and his mandolin band, ranked No. 5 on our Most Engaging chart.
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