Sep 17

Your Consumers Are Looking at Where Your Ads Live

Posted in: Uncategorized

More nights last spring than I’d like to admit, I found myself doomscrolling: mindlessly thumbing through my feeds full of scary statistics, grim updates and fear-inducing ads. It was exhausting, and did nothing to help my mounting anxiety. Turns out, it’s not helping brands, either. Anger and divisiveness may encourage people to scroll–and troll–but it…

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