Your Company's Reputation Is Better in Undeveloped Nations
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Reputations of corporations in the developed world are subpar at best, thanks to a “stark contrast” between what the street and general public expect, said Richard Posto, director-global public affairs at Telefonica during the Holmes Report’s Global PR Summit in Miami.
Mr. Posto provided this point of view during a panel conversation around Burson-Marsteller research that showed the reputations of corporations in the developed world are much worse than those in the developing world.
“The tenure of the CEO is three years. It’s relatively short-term. Financial markets’ [focus] are relatively short-term. They’re interested in quarterly profit. But if the market tenure is short-term and the CEO is short-term, there’s a disconnect,” said Mr. Posto. That disconnect is with the lengthy amount of time it takes to create a “sustainable business,” which is necessary when it comes to changing the general public’s perception, he said.
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