Your Brand Has to Live Up to Its Purpose—Especially When Things Get Messy

PALM SPRINGS, Calif.–National Public Radio exists to entertain its listeners, but also to dive deeper into the news of the day, creating an informed public and showcasing its uncompromising journalists. So what happens when NPR itself becomes a headline, with a high-level executive accused of sexual harassment and misconduct? The answer, from NPR’s chief marketing…

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