May
20
Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame
Posted in: Uncategorized
Tyler, the Creator. Rick Ross. Lil Wayne.
Brands like Mountain Dew and Reebok have turned on a dime on the recording artists they’ve struck deals with and dropped talent in light of a small group of critics making a lot of noise. I don’t want to defend any of the content that was deemed offensive. But it’s important to examine how that content got attached to a brand and subsequently made its way into the world.
In other words, marketers must take a step back and examine their own culpability in these crises.
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