Your Backyard Misses You. Maybe Go Spend Some Money on It?
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Home Depot moves the focus of its ongoing “Let’s Do This” campaign to your backyard, Travel Channel foodie Adam Richman sells you some “all-natural steaks from Walmart” to grill up in your backyard, and Lowe’s encourages you to build a new deck in your backyard. Oh, and Beauty Rest shows a guy snoozing through the job of mowing the grass … in his backyard.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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