Young Lions: Art Director, Marketeer

Young Lions Integrated Ad - Art Director, Marketeer
Young Lions Integrated Ad - Art Director, Marketeer

Proud moms invade agencies and shower their kids in compliments.

To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children’s work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy’s pride is easy. Winning a Young Lion is hard.”

Video of Young Lions Portugal – Art Director

Video of Young Lions Portugal – Marketeer

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