You Talked About These New TV Shows, but Did You Watch? Mostly, Yes
Posted in: UncategorizedIn a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the “social buzz” surrounding the fall TV season’s new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking “real world” conversations — not just what you see on Twitter and Facebook — to generate the chart you see here. As promised, we’re wrapping up by checking the correlation between word-of-mouth buzz and ratings.
The WOM data is based on interviews with a cross-section of 4,343 Americans ages 13-69 who were interviewed (from Sept. 23-Oct. 13, divided across the three weekly studies we published in preceding weeks) about 29 new high-profile TV shows that premiered in September or October. The ratings column draws from Nielsen’s Live+7 data for the same period as the word of mouth survey.
Post a Comment