You Should Probably Not Touch Craig Robinson's Dart (It's Yesterday's New Ads)
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, actor-comedians Craig Robinson and Jake Johnson star in a new Dodge Dart spot that comes with its own tagline/URL, donttouchmydart.com, that takes to you a YouTube channel with more spots in the series. And an Under Armour commercial starring ballet dancer Misty Copeland that’s already a hit on YouTube with nearly four million views (Creativity previewed it and made it an Editor’s Pick last Thursday) got five national TV airings yesterday — two on MTV and three on E!, per iSpot’s 24/7 tracking.
It’s also already the most engaging ad on the air right now, according to iSpot measures of digital activity around it.
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