'You lied, you cheated … Bye!' Programmatic Ad Firm Publicly Breaks Up With Newsweek
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The drama surrounding Newsweek shows no sign of letting up. (If you need to catch up, here’s an Ad Age post from Tuesday morning: “What You Need to Know About the Insane Crisis at Newsweek.”)
On Thursday, a self-service programmatic video platform rather theatrically parted ways with the news organization. A press release issued by the Boulder, Colorado-based company titled “Brandzooka Blocks Newsweek from Ad Platform Amid Transparency, Deceit,” doesn’t explicitly reference a BuzzFeed investigation published last Thursday”The Publisher of Newsweek and The International Business Times Has Been Buying Traffic and Engaging in Ad Fraud”but certainly seems to be responding to it.
Brandzooka’s statement directly addresses Newsweek and reads, in part,
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