Jul
21
You Are Not Your Customer
Posted in: Uncategorized
Most business books will tell you that the secret to success is grounded in becoming a customer of your own products and services. Put yourself in customers’ shoes to see how they interact with your product and what the overall experience feels like. The main idea is that being a good customer will make you a good leader.
That idea is wrong.
All too often, leaders think that their personal experiences with their brand are accurate reflections of all customers’ experiences with their brand. They make decisions based on what would personally make them happier, and focus on details of the experience that matter to them. In doing so, however, they forget that many (if not most) customers have different needs, interests and experiences.
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