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DesiCreative
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Why are you a Graphic Designer?
Just like every other student in arts I too dreamt of creating masterpieces in art ..My journey began with joining an event agency. Though it was not a design firm, it gave me that creative freedom to experiment an find the space I’m looking forward to fit in. I experimented with styles, elements and did much work on a personal level to improve myself. After some time Taproot happened! I got to learn number of things in taproot where I thought I was a nobody in the industry. It enhanced my creativity and helped me understand how curative’s in advertising works. Through all the ups and downs in my life I have always believed in one thing that is hard work pays off, maybe not immediately, but someday it will.

Did you attend school for fine art or design?
I completed my Bachelor of Fine Arts from D.Y Patil College of Applied Arts and crafts, pune.

You have a distinct style of Design. How long did it take you to develop your style?
My personal style involves much of doodling, but I am inclined more towards experimenting rather than sticking to one style . An awesome concept in mind will just be useless without the proper skill, discipline and style to make them materialise.

Were there any particular role models for you when you grew up?
My inspiration is KERBY ROSANES the man behind sketchy stories blog. And just like any superhero, he has his unique, unmistakable style of turning something as supposedly easy as doodles into real art. His passion for Anime and cartoons feed the amazing stories he puts on paper – sometimes as a hobby, others for work. And in his latest project, Moleskine Doodles, he only uses black pens and moleskine sketchbooks to create his doodles and he’s doing a very cool job so far.

Who was the most influential personality on your career in graphic design?
Sameer Kulavoor, Ruchi Shah, McMutton are the most influential personality on my career in graphic design.

When did you start freelancing?
I started doodling from school days . But I’ve been doing illustrations and other art related things since I was in collage of arts. Doodling became more than just a hobby when more and more people are commissioning me to create an artwork for them. Doodling has turned out to be my parttime work since then.

Was there any time when you wanted to quit graphic design?
I never felt to quit. Many times because of clients feedbacks i use to get frustrated but never wanted to quit designing.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
Ya there are many advertising agencies hiring graphic designers and illustrators. So from last 3 years i have been working with advertising agencies.

Do you have clients who give you steady work or do you advertise for new clients often?
I advertise for new clients often because you get to learn and work for different brands.

Any other Indian graphic designers who you admire?
Shivalini Kumar, Currently working for the brand chumbak.com . Interesting style, majorly vector art, use of bright eyecatching colours. A big reason why Chumbak is so famous I suppose. She got featured in Photoshop’s 25 under 25 campaign.

What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
I think it is a combination of feeling inspired and the ability to execute the ideas based from those inspirations. An awesome concept in mind will just be useless without the proper skill, discipline and style to make them materialize.

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
They have started but not that much. Because of budget issues we face problems to explore more.

Mac or PC?
Mac.

Who would you like to take out for dinner?
Jessica Walsh. She is multi disciplinary art director & designer working as a partner at NYC based design firm Sagmeister & Walsh. Her work has won numerous awards. Would love to know the way she thinks on any projects that comes to her.

What’s on your iPod?
I dont have one. But i often listen songs of AR Rahman and Coldplay .

Whats your Twitter Handle?
I am more active on Facebook and Instagram than Twitter.
I have uploaded all my work on Behance.

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