Jul
08
Yeti Signs on to Sponsor A&E's First Branded Content Programming Block
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Yeti has signed on to become the first sponsor of A&E Network’s branded-content block of programming.
History will air “Wild History,” a programming slate targeting the outdoor adventurer, with limited commercial interruptions through the end of the month. The block will air on Saturdays from 11 a.m. to 2 p.m. starting July 9 with library episodes of “Alone,” “Mountain Men” and “IRT.”
Short-form films from Yeti, the cooler maker, will be featured throughout the programming. History has also developed 12 45-second custom vignettes featuring stars from “Swamp People” that will tease and wrap the “Wild History” block.
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