May
21
Yes, the Way We Research Matters
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: As marketers, we must gather quality information from consumers in order to make business decisions. We need to mine opinions from all types of people in order to paint the right picture.
But which method is best to gather information? And how do we determine that the information is in fact, quality?
The Pew Research Center had a similar question.
Post a Comment