Hasta La Creative!

Yahoo will make its formal pitch for advertisers’ digital video budgets next week during its NewFronts presentation. But the portal is also making a play for that money this week.

Yahoo is rolling out new so-called native video ads that will play automatically on mute and appear on its home page, digital magazines like Yahoo Food and Yahoo Beauty and its mobile apps.

While billed as a new ad format, Yahoo’s native video ads appear to be more of an offshoot of the first native ad unit, called Stream Ads, that the company launched under CEO Marissa Mayer. Those stream ads are image-and-text entries that appear within its sites’ content feeds and look roughly the same as the image-and-text article entries also included in those feeds.

Continue reading at AdAge.com