Feb
09
Yahoo Signs One-Year Deal With Honda for 'Community'
Posted in: Uncategorized
Yahoo’s pick-up of a failed TV sitcom has paid off.
Yahoo has a signed a deal with American Honda to sponsor the upcoming season of “Community” as part of a year-long upfront package that will have the auto brand’s ads running across Yahoo’s sites. Yahoo and Honda execs declined to discuss financial terms.
As part of the sponsorship package, Honda will be the presenting sponsor for the new season of “Community,” which will premiere on March 17. That will entail pre-roll slots airing before each episode and product placements within episodes. For example, one episode is slated to feature the brand’s CR-V model. Honda will also run video ads and banners across Yahoo Screen and other Yahoo-owned properties.
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