Hasta La Creative!

Yahoo’s image may have been rejuvenated over the past year thanks to the hiring of Marissa Mayer as CEO, but the company’s bottom line has yet to receive the same treatment.

After subtracting how much it cost to get people to check out Yahoo properties, the company booked $1.07 billion in revenue during the second quarter of 2013, down 1% from last year and short of analysts’ estimates.

“If you look at the numbers on their own merit, they’re still very weak. Particularly worrisome is the weakness in the display [advertising] segment,” said Karsten Weide, VP-digital media and entertainment at research firm IDC.

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