Xiaomi Moves Into Higher End of Phone Market With New Devices
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Xiaomi Corp. released its biggest, most expensive smartphones as the Chinese manufacturer challenges Samsung Electronics Corp. and Apple Inc. at the higher end of the mobile-device market.
The 5.7-inch Xiaomi Note debuts Jan. 27 for $371, Chief Executive Officer Lei Jun said at a press conference in Beijing today. The device is bigger, lighter and thinner than Apple’s iPhone 6 Plus and has a curved glass display, he said. A second device, the Note Pro, will sell for $533.
After building Xiaomi into the world’s third-largest smartphone vendor in less than five years, Lei has set his sights on overtaking Samsung and Apple within a decade. To achieve that goal, he’s investing in startups that can provide hardware, software and services that complement its devices.
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