Xfinity’s Clever Prerolls Tell You How Much the Ensuing Videos Will Cost in Data Charges

A clever new preroll campaign from Xfinity looks to help YouTube viewers cut their data bills–by warning them about how much the ensuing videos will cost to watch in data charges on their smartphones. Called “Data in Dollars,” the six-second clips promote the cable company’s new Xfinity Mobile network, which lets users connect to WiFi…

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