Hasta La Creative!

Direct Marketing
Xbox

Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.

Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.

Advertising Agency:McCann, London, United Kingdom
McCann London:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal, Juan Peirano, Hetu Negri
Director:Jim Nilsson, Jacob Björdal, Ben Twiston-Davies
Head Of Strategy:Karen Crum
Senior Planner:James Appleby
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Angelika Juszczyk
Project Director:Clare Prager
Project Manager:Anna Curtis
Senior Project Manager:Hannah Graff
Managing Partner:Sailesh Jani
Senior Account Director:Nicole Robinson-Spaude
Account Director:Melanie Vickers
Account Manager:Anastasia Imam
Account Executive:Eloise Thompson
MD Craft EMEA:Sergio Lopez
Executive Producer:Kin-Man Ly
Head Of Studio:Ellis Faint
Producer:Alex Dougan, Jamie Cooper
Junior Producer:Aurelija Salickaite
Print Producer:Steve Tester
Production Company:Fire without Smoke
Post Production:Craft London
Publishing Company:Rough Guides