Jan 07

Xandr Unveils Pause Ads at CES 2020 to Complement Viewer Experiences

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AT&T’s media arm Xandr is kicking off its CES activity by unveiling pause ads, a unit it claims will help brands capture audience attention without unduly interrupting the viewer experience. The beta rollout forms part of Xandr’s wider connected TV strategy, with the AT&T unit expecting to bundle pause ads with broader media packages ahead…

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