Apr 21

Xandr Enables Multiple Currencies for Linear Campaigns Ahead of Upfronts

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Xandr is the latest company to jump on the alternative currencies train. Ahead of the upfronts, the ad-tech company partnered with data providers 605, Comscore, EDO, Samba TV, TVision and VideoAmp to create a new framework that it hopes will enable the TV ad market to activate alternative data currencies. The company said that by…

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