Hasta La Creative!

Wait. . wait. We JUST saw “The Wolverine” — but the marketing machine for Marvel Comics’ X-Men film, “X-Men: Days of Future Past” is already revving its wheels! Sure, there was the expected teaser for the hangers-on at the end of the Hugh Jackman film, but 20th Century Fox has also released this video and a website for Trask Industries, a weapons and tech company responsible for creating the Sentinels, a robot army dedicated to destroying mutants, and which plays a key role in the film. The movie and teaser site, created by Ignition Creative, continue the wave of movie marketing that extends the story of the film to new platforms, recently seen in pushes for Lionsgate’s “The Hunger Games” and another 20th Century Fox feature, Ridley Scott’s “Prometheus” (also co-created by Ignition).

The big rumbles for the “X-Men” movie actually started during Comic-Con in San Diego, during which Fox also released a series of posters (see below) that include retro-style propaganda for Trask as well as character-driven prints that cleverly leverage the X-Men “X” as a bridge between the “old” and “new” casts that will be united in the film, set for release in 2014. That lineup appeared in full-force during the San Diego convention, when director Bryan Singer was joined on stage by lead actors from the original films, such as Patrick Stewart, Ian McKellan, Hugh Jackman, Halle Berry and Anna Paquin, and those of the more recent “First Class,” including Jennifer Lawrence, Michael Fassbender and James McAvoy.

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