Jul
23
WWF: Pyros Collection
Posted in: Uncategorized
Integrated
WWF
Every summer, wildfires burns a huge portion of Portuguese forests. However, when the winter comes, the problem is forgotten. We challenged a renowned architect to transform burnt wood into unique items of furniture, so the tragedy of the wildfires is never forgotten. It is a unique collection meant to cause the opposite feeling of traditional design: discomfort.
Advertising Agency:Fcb, Lisbon, Portugal
Creative Director:Edson Athayde
Copywriter:Viton Araújo
Art Director:João Martins
Director:Diego Fontecilla, Mário Patrocínio
Sound Design:O Menino Grava
Producer:João Belmar, Nuno Lobo
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