Mar
31
WWE's Web Network Signups Are Big — but Disappointing
Posted in: UncategorizedShares in World Wrestling Entertainment fell the most in more than 10 months on Monday after reporting online subscriber totals that disappointed investors.
The WWE Network had an average of 918,000 paying customers in the first quarter, the company said in a statement Monday. Some 1.3 million were signed up to the $10-a-month service as of Sunday night’s WrestleMania 31, the network’s equivalent of the Super Bowl, held this year in Santa Clara, Calif.
But because the streaming network provides access not only to WWE archives and regular TV programming but also pay-per-view specials, observers are watching to see whether it makes up for cannibalizing WWE’s traditional revenue.
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