Feb
27
WW admits it needs more Oprah after weak start to 2019
Posted in: Uncategorized
WW will lean more heavily on Oprah Winfrey in upcoming ads after the wellness marketer formerly known as Weight Watchers started the year off on a weak note and predicted revenue and profit will fall this year.
The company’s winter campaign “did not recruit as expected,” President and CEO Mindy Grossman said in a statement.
“We quickly moved to course correct, including introducing new creative with a stronger call-to-action and further optimizing our media mix,” Grossman said.
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