Hasta La Creative!

Wunderman needs more data analysts, and the WPP-owned direct marketing and CRM agency is looking east to fill the gap.

The firm, which already has a bustling office in Singapore, is using that outpost as the initial home of its new Center for Advanced Analytics. Its mission: pluck recent grads from Singapore and teach them how to manage and analyze consumer data, skills at the core of the agency’s personalized direct marketing practice.

“We flat out have a supply and demand issue,” said Gary Laben, president of Wunderman Data and Insights and CEO of KBM Group. “Our customer-intelligence personnel, our analysts, our statisticians are sort of the hardest people for us to find and train.”

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