WSJ Standing Back From Pack in Wary Approach to Facebook
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As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch’s News Corp.
Unlike other news outlets, News Corp.’s Wall Street Journal hasn’t struck a deal to create live videos for Facebook. And while some publishers make all of their stories available as Facebook “Instant Articles” by posting content directly to the platform, the Journal offers only its technology stories.
The newspaper industry views Facebook with a mix of excitement and trepidation. While the site has proven to be a source of new readers, publishers don’t want to grow too dependent on it. That’s especially true for the Journal, which has counted on online subscriptions for growth, not giving articles away for free.
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