Write It by Hand to Make It Stick, Says Post-it
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In an era when most people live highly digitized lifestyles, 3M’s Post-it brand is doing its best to make sure people still recognize the merits of writing things down by hand.
The sticky note company this week launched a campaign named “Make it Stick,” which draws from commissioned research on students’ study habits and includes two TV spots and an online documentary series following students who use Post-it notes to overcome challenges or achieve goals.
People are 42% more likely to complete a task they’ve handwritten, according to Jeff Hillins, global business director for 3M’s stationery and office supplies division. This finding, from a 2007 study titled “The impact of commitment, accountability, and written goals on goal achievement,” is the premise of the campaign.
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