May 09

WPP’s Martin Sorrell on the Failure of the Publicis-Omnicom Merger

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The collapse of the planned merger between Publicis Groupe and Omnicom Group, two of adland’s biggest players, means rival WPP Group gets to keep its top spot in the industry by revenue, at $17.25 billion. Ad Age talked to WPP CEO Martin Sorrell soon after the collapse of the deal became public. He weighed in on what might have gone wrong and what their breakup means for the industry.

Advertising Age: What were your first thoughts on the breakup?

Martin Sorrell: I don’t think it was a surprise. It was probably somewhat surprising that it came so quickly. A lot of people believed that it would crank on for another month or so, but most people thought it was a dead deal.

Continue reading at AdAge.com

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